NATURE'S FYND:
Fynd a better BRUNCH CAMPAIGNServed as creative project manager for Nature's Fynd, a brand new, dairy-free yogurt made from Fy protein (basically mushrooms!)
When Nature’s Fynd want to promote their yogurt with a sweepstakes to an exclusive brunch party, they needed a trendy, magnetic personality to draw consumers in.
Justine Lupe, from Succession, Marvelous Mrs. Maisel and the breakout role hit Nobody Wants This, was the perfect person to draw in the entries. Because who wouldn’t want to win a brunch with Justine Lupe? More like, Everybody Wants That.
November 2024
New York, New York
Three videos paired Justine with three dairy-free yogurt flavors ~ vanilla, strawberry, and peach ~ each with its own personality.
The sweepstakes winner got a trip to LA for a Nature's Fynd brunch with Justine at Cabra. Footage from the event was captured and shared on social, highlighting the fun event, the delicious menu and the joy of connecting over food.
I served as the talent management and creative liaison between all partner agencies (Webster9, The Scratch Collective, Project Art Collective, Koi Media) and client, Nature’s Fynd.
I made timelines, oversaw happenings on set, kept our editors in line with the budget, made sure talent approvals went through, and all around kept the show moving in a project management sense. The overarching campaign with three distinct video assets garnered over 100,000 views.
Visuals Courtesy of Project Art Collective