Chicago WHITE SOX CITY CONNECT Produced the photoshoot for the 2025 White Sox & Nike City Connect uniform launch, a first-of-its-kind cross-league collab.
The launch of the 2025 Nike City Connect uniform needed an all-hands-on-deck, teamwork-makes-the-dream-work for this first-of-its-kind collaboration between MLB, the Chicago Bulls, NBA, Nike, and Fanatics.
This hyphen-heavy project, named “Bred in Chicago”, went beyond apparel. It united two leagues, two franchises, and two global brands all in the name of celebrating the best city in the world (biased).
March 2025
Chicago, Illinois
The meat of the launch was the jersey itself; a merging of the Bulls iconic black and red colorway with the southside grit of the Sox. But the supporting elements of the launch were extensive. 120 pieces of content across Instagram, Twitter, Facebook, TikTok, Threads, and whitesox.com/city.
Immersive activations, a VIP launch at a Chicago rooftop basketball court with a DJ and locally designed cleats gave these jerseys and this collaboration the excitement the city and its sport fans want.
As producer of the photoshoot, I managed the talent contracts, managed the shot list, and made sure the shoot ran smoothly and on time. I acted as client manager, wrangling their needs and must-haves and remaining attuned to their happiness with the content at all times.
The social rollout alone generated nearly 400,000 engagements and video generated more than 1.5 million views.
Visuals Courtesy of Project Art Collective