BOSE 60TH ANNIVERSARY EventLaunching a music festival and permanent art installation to celebrate 60 years of cutting-edge sound.
To recognize their 60th anniversary as iconic industry leaders for sound and music lovers, Bose wanted to host an event for their 600+ employees. We threw them an outdoor festival with activities, games, food, keynote speeches from C-suite leaders and original Bose employees, and, of course, live music.
And all of this laddered up to the debut of a permanent timeline art installation detailing and celebrating the storied six-decades of Bose.
August 2024
Framingham, Massachusetts
As lead creative project and client manager, I oversaw the installation of the physical exhibition and the creative concepting and development of the digital version.
I managed creative assets for the 60th anniversary event including branding, a full-stage build, company-wide emails, video assets, social content, and live-streaming of the event to global offices.
The large-scale installation elevated brand engagement and foot traffic by an estimated 30%. Beyond a great time, the Founder’s day event garnered a 90% satisfaction rating among the 600+ Bose employees and our execution now serves as a template for Bose events globally in 10+ international markets.
Visuals Courtesy of Project Art Collective